Select Page

Great visual design is more than following style guides.

While rules and style guides are vital tools, a great designer makes decisions based on a combination of experience, smart research skills, and good instincts. Through many years of working with clients and brands large and small, I have a deep, intuitive understanding of how visual design can enrich lives and solve problems. Using empathy in order to ask the right questions and determining which problems need to be solved is a skill itself, and one that is crucial to the design process. First and foremost, I am a listener.

I have worked on a wide range of projects from UI to promotional animations to experimental print projects. I am constantly learning new tools to expand my skill set and finding better ways to do my job. Outside of design, I play drums in several bands, have traveled throughout the world, and am a voracious reader.

Keeli is thoughtful in her design solutions. She provides us with what we ask for and then goes beyond to build on our initial concepts. As can often be the case in creative industries, we’ve found ourselves in situations where we had tight deadlines and lots of work left to do. Keeli has always been willing to jump right in and get it done on time.
—Maria Corrales, Klutz (Scholastic)

Sharing my skills

In addition to being a practitioner of hand lettering, I have taught classes and workshops in Seattle at the School of Visual Concepts and in New Zealand at Toi Ohomai (Tauranga) and Wintec Institute of Technology (Hamilton). Teaching students of all ages has given me the ability to effectively art direct and mentor junior designers and interns in the workplace.

Sharing my insights

As a leader in my field, I have had many opportunities to share stories about my career in design, and have spoken at numerous universities and festivals both here in the states and abroad. I enjoy finding ways of explaining design processes for those outside the industry, and I use this skill daily in my interaction with clients.

Sharing my insights

As a leader in my field, I have had many opportunities to share stories about my career in design, and have spoken at numerous universities and festivals both here in the states and abroad. I enjoy finding ways of explaining design processes for those outside the industry, and I use this skill daily in my interaction with clients.