by Irish Campbell | Jan 30, 2025
Cross Channel Marketing for Fx Increasing revenue with the power of good design As an art director for Fx Chocolate, I launched a redesign of an existing line of supplement bars, with some new SKUs incorporating novel ingredients such as magnesium glycinate and larch...
by Irish Campbell | Jan 14, 2025
Email marketing with Fx Chocolate The data proves that good design creates better outcomes Fx had been in a email marketing rut, with a header image as the main focal element and a simple two column body design. As the art director for the Fx subbrand, I knew we could...
by Irish Campbell | May 6, 2022
TCJ A complete brand and website refresh for one of the most respected names in comics The Comics Journal, or TCJ as it is commonly known, is a magazine of comics journalism, criticism and history. Since 1976, the print journal has delivered unique content and...
by Irish Campbell | Oct 10, 2020
Straight Velvet Fine Chocolatiers Branding, packaging, and UI/UX for a boutique chocolatier Straight Velvet Chocolatiers is a business I created as proof of concept. This company pairs artisanal whiskies from around the world with fine chocolates to create a...
by Irish Campbell | Oct 2, 2020
(Just kidding, print’s not dead!) The “death of print” that everyone was predicting 10 years ago never happened; according to Time, sales of physical books have increased every year since 2013. More than ever, people crave tactile, embodied...
